The bank was considering to finance the project which constituted of opening a new retail outlet in one of the districts and wanted to evaluate the feasibility of the project. TBSC estimated the catchment area of the new outlet and analyzed current demand and supply sides of retail sector within the area. The assessment of growth rate, socio-economic factors such as total population size, their income and expenditure in the catchment area, competitiveness analysis and future development forecasts were performed. The work included the desk research, in-depth interviews with leading retailers, local competitors and experts, analysis and report writing. The client used the results of the project to make the investment decision.