Future Outlook

We are proud of the strides the Case Competition has made and remain committed to our vision of scaling its impact even further. As the largest business-related competition in Georgia, our goal is to expand its reach and influence across the regions. This includes increasing participation from regional universities and fostering inclusivity among participants. A significant barrier for students from regional universities is their limited experience with case studies. Unlike Tbilisi, where case-based learning is more prevalent, regional institutions rarely incorporate such methods, leaving students feeling at a disadvantage. This often leads to hesitation and concerns about failure, discouraging participation.

To address this, we have taken several proactive steps. First, we have formalized EBA as TBSC Consulting’s NGO partner to help bridge the gap for regional participants. EBA Youth volunteers are actively supporting regional students by building their confidence and enhancing their skills throughout the competition. Additionally, we introduced an Open Round in Kutaisi, exclusively for regional universities, to offer a less intimidating environment and foster regional engagement. Another initiative involves TBSC’s plan to implement business simulation models in regional as well as universities in Tbilisi, equipping students with practical skills for case-solving.

Furthermore, we are exploring training opportunities for professors who can serve as long-term mentors for student teams. This approach ensures sustainability and consistent support, though securing financial resources for these initiatives remains a priority. Another critical focus is ensuring inclusivity, particularly in achieving gender balance. While there has been strong interest from female students, fewer women advance to the finals. To address this, the EBA Gender Committee is leading initiatives to support women-led teams, including mentorship programs and additional skill-development resources.

The lack of financial resources limits our ability to fully implement these initiatives. To overcome this, we are actively seeking sponsors to fund critical programs like professor training and the establishment of consulting clubs within universities. Sponsors would play a vital role in democratizing access to the competition and increasing its visibility. Although the Case Competition is well-regarded among students, its visibility in the business world is still limited. Greater involvement from Georgian businesses would not only enhance the competition but also strengthen ties between academia and industry.

To achieve this, we aim to increase publicity through sponsorships and marketing efforts. Past and present competition information is now available on the TBSC website to make the event more accessible and transparent. Our vision for the Case Competition extends beyond academic challenges. We aim to provide students with opportunities to connect with potential employers and establish a foundation for their future careers. By continuing to grow and innovate, we aspire to leave a lasting impact on participants, judges, and the broader business community.

The Case Competition’s evolution—from its beginnings as the Georgia’s Business Case Analysis Competition in 2019 to its current format—reflects our dedication to continuous improvement. The progress we’ve achieved is just the start, and we are excited to reach new heights together.

However, the financial resources to implement this program are currently lacking. This is where sponsors could make a significant impact. With additional funding, we could invest in training professors, who would, in turn, support their students during competition. By supporting this initiative, sponsors would play a crucial role in expanding access to the competition to all over Georgia.

Another area of focus is to have higher inclusivity, especially when it comes to gender balance. As statistics showed there was a high level of interest from female students, however the lower number of women ended up being in the final. We plan to explore initiatives that support women to excel in the competition, such as mentorship programs and additional resources for skill development.

Beyond inclusivity and participation, we want to further improve the competition experience for students. Our goal is to offer more than just a platform for academic and practical learning. Even though the Case Competition is highly recognized among students, it still has low visibility in the business world. As the participants represent the future of Georgia’s business world, Georgian businesses have a strong interest in contributing to their skill development. This is exactly what the Case Competition is designed for. By having additional sponsorship we would be able to publicize the competition better and involve other stakeholders.

Ultimately, we want the Case Competition to not only challenge students academically but also open doors for their future careers. By continuing to grow, we aim to create an event that leaves an impact on participants, judges and the broader business community. The success we’ve achieved so far is just the beginning, and we’re excited to improve the competition even more.