TBSC Consulting supported a global education network in assessing the feasibility of establishing a new international school in Tbilisi, as part of its planned expansion into the Georgian market. The assignment focused on evaluating market demand, location suitability, pricing strategy, and operational and investment requirements.
The work included comprehensive market research and evaluation, demographic and income analysis, benchmarking of existing international schools, and stakeholder engagement through focus groups to assess parents’ expectations and willingness to pay. TBSC also assessed staffing availability and cost structures, accreditation requirements, operating expenses, and capital investment needs for facilities and equipment.
All findings were consolidated into a tailored financial model, enabling scenario analysis and informed decision-making regarding pricing, staffing, and long-term operations.
