TBSC Consulting supported an international medical distributor in assessing entry opportunities within Georgia’s medical devices market. The assignment aimed to evaluate market structure, demand dynamics, procurement practices, and regulatory requirements relevant to potential market entry.
TBSC conducted an in-depth market study that included analysis of import and export data, category-level market assessment, and development of market forecasts. The team carried out stakeholder interviews with distributors, leasing companies, and hospital procurement representatives to understand purchasing behavior, financing mechanisms, and competitive dynamics. In parallel, regulatory frameworks and public tender procedures were reviewed to identify key entry requirements and barriers.
The project resulted in a comprehensive market assessment and analytical framework that provided the client with a clear understanding of market conditions, buyer segments, and procurement mechanisms, supporting informed decision-making for potential market entry.
