ASSESSMENT OF THE READERS FOR LIBERALI.(2010)

Publishing company Liberali wanted to prepare mediakit/offer for prospective advertising clients in their three magazines (Tskheli Shokoladi, Liberali and Tabula). TBSC conducted the data collection and analysis for the company that was later presented as mediakit. The media kit described various statistics (demographics, income levels, likes and dislikes, purchase plans, other) about magazine readers that gave sense to potential clients about product/service ads that would attract the relevant audience.

Nino Kipshidze
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