EBRD was planning to issue multi-million-dollar financing to a client in Georgia in beer industry. The questions that EBRD was facing were whether or not: 1) The market was ready for the project; 2) The financial case of the project was reasonable; 3) The corporate capability of the client was ready to undertake the project of this scale. TBSC Consulting undertook this project. Several main areas were addressed: First of all TBSC analyzed demand in catchment areas and target markets, estimated spending and demand, forecasted overall market development based on international benchmarks. We also evaluated competitive environment. TBSC developed a customized analysis of the drivers of the beer market and provided 10-year forecast.